How does it make it better?
In the Netherlands alone, every year, 230 Mio tonnes of plastic are burnt instead of recycled: the equivalent of 72 Erasmus bridges and € 30 billions of plastic are wasted. Recycling has become a popular issue. People do want to take action, but they don’t know how. Technology enables collective actions. Consumers are becoming prosumers. Waste is seen as a resource. Marketplaces for shared infrastructures are proven concepts. WASTED is a platform that brings together public & private enterprises with citizens in the effort of recycling refusing and collecting plastic.
How does it make it happen?
By transforming wasted materials into premium and tradable commodities, WASTED is solving urban pollution waste by bringing together entrepreneurs, citizens and large corporations.
Corporations use wasted to do ad hoc research into the brands products and recycling potential, create marketing campaigns to collect separated plastic waste streams, use the collected wasted™ plastic to create affordable products with our partners.
Circular start-ups and SME’s use wasted to promote their products and provide discounts for citizens that take part in wasted initiatives.
Citizens use wasted to get an economic incentive for recycling and refusing virgin plastic as well as to provide plastic recyclables to brands that want to create new products.
Materials, Information Technology, Utilities
Francesca Miazzo LinkedIn