How does it make it better?
The Global Mobility as a Service (MaaS) Market is valued at $24 BLN in 2018 and is expected to reach $230 BLN by the end of 2025, growing at a CAGR of 32.6% during 2019-2025. The Automotive Industry is evolving into the Mobility Industry, introducing new players & new business models. In this exciting yet challenging scenario, a group of entrepreneurs with the cross disciplinary experience required to create and deliver on innovative products and service platforms in the ever merging automotive, tech and insurance industry, spotted the opportunity to create a multi electric vehicles (scooter, e-bike and cars) mobility platform that aims at providing free mobility by subsidising mobility hours through advertising revenues: GaiaGo. With the ambition to make mobility optimised and sustainable through AI data analytics, the company was setup with the profound belief that the ability of an individual to move is the key to society’s productivity and value creation. Hence it should be free. Technology can change an industry by challenging, moving and removing the pieces of the puzzle to provide us with a new picture. It’s time to make mobility 100% sustainable, optimized and free. Ubi tu Gaius, ibi ego Gaia.
How does it make it happen?
The biggest challenge of a new mobility operator is to quickly create and fast track demand and supply vectors, possibly within reach offering a diversified experience at a better value for money. Established players have quickly raised in the billions to establish their strategic presence, constantly operating at a loss to maintain their position for a long term bet on autonomous driving. And the market is proofing risk takers right (Uber & Lift current Market Cap). Investment in New Mobility players has grown to $1B in 2018. However 34% of the resources allocated do not transform in value for mainly three reasons: the drivers (for the unexpected behavioural risks as well as their erosion of margins whilst waiting for more advanced autonomous driving vehicles), the lack of availability of vectors drive frustration and limit growth, and the capital intensity required to acquire (maintain and replace) vectors is prohibitive. GaiaGo has solved these 3 problems by creating a sustainable vehicles sharing platform designed for the neighbourhood, with a advertising as business model. Advertisers will use mobility hours purchased from GaiaGo to engage with and secure leads within GaiaGo Buildings to secure growth whilst mitigating capital intensity and maintenance costs typically associated to mobility ventures.
Mobility as a Service
Giorgio Meszely LinkedIn