Our planet is facing its biggest threat yet. By 2050 our oceans will contain more plastic than fish. The concept of “sustainability” has become a strategic imperative for corporations. Over the past 20 years we’ve seen a major corporate PR effort focus on this problem, which has resulted in an attempt to inhibit specific consumer behaviours, like plastic consumption. The concept of a circular economy presents an alternative model where goods are transformed “circularly” in a process, opposed to goods being consumed linearly. While new manufacturing technologies and the introduction of innovative materials and textiles are creating a new narrative and demand for products that promote a circular economy, it’s all just too expensive for the average person. Upcycled goods come with a premium price, and there’s little incentive for people to recycle, reuse and repurpose goods. Whether it’s designing products people want that are both sustainable and affordable, creating new materials with unseen textures, or giving people a tangible economic incentive to collect or replace toxic materials, we know there are entrepreneurs out there trying to make it happen. Meanwhile, big companies are looking for ways to save the planet and investors want to see it all come to life. Come and join us!
Create more value from upcycling waste.
Transform 5 M kg of Plastic Waste into value.
Incentivise & reward collection of materials, devise new collection methods, drive mass productions & demand of up-cycled goods, promote circular economy models.
#Kg of Waste - Plastic